Why truckside advertising?
- High value for money with increased impressions: 3-5 times higher compared to billboards
- Eye-level advertising
- Multiple markets in a day with moving trucks
- Opportunity to leverage trucks already running routes in your target area using GPS and cellular data to verify impressions that drive a CPM (cost per thousand ad views) less than $2.
How we do it?
- You pick your target markets (e.g.: Atlanta, Charlotte,DC etc.)
- We find the trucks
- We wrap the trucks with your ad creatives
- Trucks with your ads are on the road
How do you enable digital retargeting?
We geo-track all of our trucks, and then overlay cellular data as they come in contact with your ad, which not only allows us to calculate impression counts, but also gives you the ability to digitally retarget that exposed audience through mobile ads.
Frequently Asked Questions
HOW LARGE IS YOUR INVENTORY?
WE CAN LAUNCH CAMPAIGNS NATIONWIDE, WITH ROUGHLY 25,000 -30,000 TRUCKS CURRENTLY AVAILABLE.
WHEN DO THESE TRUCKS DRIVE?
TYPICAL DRIVE TIME IS 6:30A - 5:30P FOR BOX TRUCKS, WHILE TRACTOR TRAILER DRIVE TIME CAN VARY.
HOW MANY MILES DOES A TRUCK DRIVE?
MONTHLY AVERAGES FOR BOX TRUCKS 4,000 - 6,000 MILES AND TRACTOR TRAILERS 9,500 - 15,000 MILES.
HOW MANY WEEKLY IMPRESSIONS?
ON AVERAGE, 300,000 TO 500,000 DEPENDING ON MARKET, ROUTE, ETC.
WHAT'S THE LEAD TIME?
FROM CREATIVE APPROVAL, TYPICALLY 2 - 4 WEEKS.
CAN I SELECT A ROUTE?
CLIENTS CAN SHARE THEIR TARGET, AND WE WILL WORK WITH OUR PARTNERS TO FIND THE RIGHT TRUCK(S) TO DELIVER TO THAT AUDIENCE.
DO THE TRUCKS HAVE A DAILY ROUTE?
BOX TRUCKS FREQUENTLY HAVE THE SAME WEEKLY ROUTE, WITH A FEW RUNNING THE SAME DAILY ROUTE.
