About Digital Taxi-Tops in NYC
- 8-second ads displayed on NYC taxi tops
- Image or video ads
- Displayed in your choice of zip code, neighborhood, or borough during your preferred time of day
- Starting at $50/day with $100 and $150 packages. Custom pricing also available.
Inspiration for Digital Tops
Why Choose Firefly's Digital Taxi-top Displays?
- Track Record: Firefly, one of TIME’s Best Inventions of 2019, has a proven history of successful brand collaborations, having powered 2,000+ innovative campaigns for leading brands.
- Hyper-Targeting: Firefly empowers brands to launch customizable and scalable campaigns based on geofencing, zip code, DMA, and day-parting. We serve dynamic creative content based on real-time triggers like weather, location of the car, time, and even a sports scoreboard. We also offer advanced tools for measuring ad effectiveness, including foot traffic, brand recall, and web/app conversion studies.
Some of Our Clients:
- Urban Reach: Our advertising platform appeals to a diverse audience. Whether they're commuters rushing to work, tourists exploring the city, or local residents going about their day, Firefly ensures your brand message reaches the right people at the right time.
- High-Impact Locations: Firefly strategically positions smart screens in high-traffic urban areas, maximizing your brand's exposure. Whether it's pedestrians on the sidewalk or motorists on the road, our eye-level screens grab attention, ensuring your advertisements don't go unnoticed.
- Discover Your Ad Results: Get clear and actionable data to measure your advertising's success. Understand the impact of your advertising with post-campaign reports
Ad Creation Services
1) Use Your Own Ad Creative: Check our creative specs and best practices here.
2) Choose Firefly’s Creation Services: Let us refine and adapt your key visuals or campaign materials to meet our display specifications. Please note that this service doesn't cover creating visuals from scratch; it's designed to optimize existing materials for our displays.
Static Image: $50
Motion Video: $100
Note: Prices are for additional ad creative services to enhance your campaign.
🎉 Get a creative boost for free! Benefit from our creative ad services on orders above $1,500.