Positioning Matters: Standing Out in a World Where Everyone’s a Media Company

We’re living in a world where every company is suddenly in the ad game. Whether it’s airlines, retailers, or financial services, everyone’s building their own ad networks. And guess what? They’re not stopping.

From United Airlines rolling out an ad network to Costco stepping into the retail media game, companies you’d never expect are diving in. It’s not just big businesses either. Every content creator with a podcast or social media following is doing the same.

So, with everyone playing this game, the real question is: How do you stand out?

🛠 The Power of Positioning

It’s not enough to just offer ad space anymore. What sets you apart is how you position it. That’s the real trick to cutting through the noise and getting noticed.

Advertisers are asking three questions when they look at your offering:

- What makes you unique?

- How will working with you help their brand?

- Why should they pick your ad space over anyone else’s?

If you can answer these questions clearly, you’ll have their attention. If not, well, they’ll move on to the next option.

💬 Katherine’s Story: A Real Example of How It’s Done

One of our users, Katherine, Co-founder and CEO of Montage, figured out how important positioning is for her business. She used Fucimo’s Custom GPT to sharpen her messaging and tell her story in a way that resonated with advertisers.

Here’s what Katherine had to say:

The ChatGPT integration is great, and I love the programmed prompts! I’ve wanted to get better at using ChatGPT but didn’t know what prompts to start with, so Fucimo’s plugin is super helpful. This integration saved me so much time and has already enhanced the way I talk about Montage in different contexts.

For Katherine, it wasn’t about throwing in buzzwords or flashy promises. It was about using the Custom GPT prompts to stay focused, clear, and concise. She could easily communicate the value of her platform without wasting time figuring out where to start.

📝 Use Fucimo’s Custom GPT to Nail Your Positioning

Now that you know why positioning is so important, let’s talk about how Fucimo’s Custom GPT can help.

This tool is designed to make your descriptions straightforward and to the point, helping advertisers quickly understand why they should choose you.

1. Highlight What Makes You Different: The prompts guide you to focus on the elements that make your ad space stand out.

2. Speak Directly to Advertisers: Tailored prompts help you explain the specific benefits your ad space offers to their brand.

3. No Extra Hassle: You can find Custom GPT in all text fields on your Fucimo dashboard—whether you’re creating a store description or listing an ad opportunity.

🎯 Let’s Get Your Positioning On Point

You can get started with Custom GPT today. Just click here or access it directly from your Fucimo dashboard in any text area across your store or listings.

- Have a Media Kit? Upload it, and Custom GPT will turn it into a polished description.

- No Media Kit yet? Don’t worry—Custom GPT will guide you through simple questions to create one from scratch.

👉 Start using Custom GPT today to make sure your ad space stands out where it counts.

Until next time,

Ezgi