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6 Reasons Why Car Top Advertising Is a Game-Changer for Small Businesses and Startups

Discover the power of car top advertising for small businesses and startups. Reach a wider audience, maximize your budget, and leave a lasting impression with car rooftop ads.

Published onJune 14, 2023
Written byEzgi Arslantay
Timing7 min read

Have you ever considered car top advertising, as a method to reach out to a large audience of potential clients when they're traveling from one place to the next? With the growing popularity of rideshare companies like Uber and Lyft, car top advertising has emerged as a powerful marketing tool for businesses, brands, and even drivers themselves. In this article, we will explore six compelling reasons why car top advertising can be a game-changer for small businesses and startups.

Taxi Advertising in NYC
Taxi Advertising in NYC

Outdoor Advertising in the Rideshare Economy

Outdoor advertising is a marketing strategy that's been around for a long time. It's used for billboards, street furniture, transit displays, and more. One recent innovation in this area is the use of rideshare vehicles, like those from Uber and Lyft, for advertising. As the popularity of ridesharing services has grown, these vehicles have become a new frontier for outdoor advertising. Here are some ways that advertisers are using rideshare services to get their messages out.

In-car Advertising

In-car advertising is exactly what it sounds like. These are ads that are displayed inside the vehicle. They can take many forms. For instance, they can be shown on the screens of devices that are installed in the car. Alternatively, they can be part of the car's interior decor, or displayed on items such as cup holders. Advertisers can even send targeted promotions to the riders' smartphones during the trip. These ads can be particularly effective because they are displayed in an environment where consumers have few distractions. The ads can be targeted based on the rider's profile and trip details, and riders have the opportunity to immediately act on what they see.

Car Wraps

Car wraps are a type of outdoor advertising where the exterior of a car is covered with an ad. They turn the vehicle into a moving billboard. This is a great way for businesses to get their ads seen in many different locations. It can also be a source of additional income for the drivers, who are often paid by advertisers to wrap their cars.

Rideshare Accessories

Rideshare accessories are another form of rideshare advertising. These include items like car mats, seat covers, and phone chargers that are branded with the advertiser's logo or message. They provide additional opportunities for exposure and brand reinforcement.

What is Cartop Advertising?

With cartop advertising, content is delivered to potential customers via rideshare accessories displayed outside and/or on the vehicle. Instead of advertising solely to passengers inside of the Uber or Lyft vehicle, LED billboards are installed on top of the rideshare vehicles. There, the content and ads can be viewed by each person the vehicle passes: drivers, passengers, and pedestrians alike. Plus, riders will also be exposed to this content as they enter and exit the rideshare vehicle. According to research, mobile advertising is the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising. In addition to advertising for companies, LED billboards can often be used to relay civic messages to people in the city and can even be used to collect data regarding temperature and pollution.

Benefits of Car Top AdvertisingExplanation
Increased VisibilityYour advertisement becomes highly visible to people on the road, capturing attention in congested areas and high-traffic locations.
Cost-EffectiveCompared to traditional advertising methods, car top ads offer a more affordable alternative, making them ideal for small businesses and startups with limited budgets.
Mobile AdvertisingThe novelty of seeing ads on car tops makes your brand stand out from the advertising clutter, increasing brand recall and engagement.
Flexibility and TargetingYou can change your ad anytime and target specific areas or demographics, allowing you to optimize your campaigns for maximum impact.
Measurability and OptimizationYou can easily track and measure the performance of your car top ads, providing valuable insights to refine your campaigns and achieve your business goals.

How Cartop Advertising Works

This powerful form of rideshare advertising allows for brands and companies to connect with a broad audience of potential customers passing by and/or riding in the vehicle. Cartop advertising, when paired with the powerful DOOH(Digital Out-Of-Home) features of AdTech companies like ALFI, can be used to engage consumers dynamically based on location, time of day, weather, and more. This allows advertisers to run ads when and where their target audience is likely to see them. As these ads are displayed for a much broader audience, tools like geo-targeting, or location targeting are used, which allow brands to shift which campaigns are shown depending on the hour of the day, location of the vehicle, and even whether it’s raining or not. For example, audiences between 8 am and 12 pm in a business district would be targeted with different ads than audiences in a residential neighborhood on a weeknight or an entertainment venue on the weekend.

How Cartop Advertising WorksExplanation
Use of LED BillboardsLED billboards installed on top of rideshare vehicles display the content and ads to a broad audience.
Geo-targetingTools like geo-targeting are used to shift campaigns based on the hour of the day, location of the vehicle, and even the weather.
Data CollectionLED billboards can also collect data regarding temperature and pollution, providing additional value beyond advertising.

Reason 1: Increased Visibility with Car Top Advertising

When your advertisement is placed on the roof of a car, it becomes much more visible to people on the road. Car top advertising allows you to capture attention in congested areas, leveraging high-traffic locations to ensure your message stands out. Whether it's a simple ad or a captivating car rooftop advertising sign, the visibility of your brand on the car top creates a lasting impression.

Reason 2: Cost-Effectiveness of Car Top Advertising

Car top advertising is a highly cost-effective way to promote your business. Compared to traditional methods like television or radio ads, car top ads offer a more affordable alternative without compromising reach. Small businesses and startups with limited marketing budgets can benefit from the cost-effective nature of car top advertising, reaching a wider audience and maximizing their return on investment.

Reason 3: Mobile Advertising with Car Top Ads

One of the greatest advantages of car top advertising is its mobility. Your message can travel wherever the car goes, ensuring exposure to diverse geographical locations and demographics. By leveraging car rooftop advertising signs or digital billboards, your ad can reach potential customers in various areas, making it a dynamic and effective marketing strategy for small businesses and startups.

Reason 4: Memorable Impressions with Car Roof Advertising

Car top advertising creates memorable impressions that stick with potential customers. The uniqueness of seeing ads on car tops, whether it's Uber car ads or other forms of car rooftop advertising, makes your brand stand out from the advertising clutter. This novelty factor increases brand recall and engagement, helping small businesses and startups leave a lasting impression in the minds of their target audience.

Reason 5: Flexibility and Targeting with Car Top Advertising

Car top advertising offers unparalleled flexibility. You can change your ad anytime, allowing you to adapt to evolving marketing strategies or seasonal campaigns. Additionally, you can target specific areas or demographics, tailoring your message to reach the right audience. Whether you're looking to advertise on Uber cars or explore other car top advertising opportunities, the flexibility and targeting capabilities enable you to optimize your campaigns for maximum impact.

Reason 6: Measurability and Optimization of Car Top Advertising

Car top advertising is easy to measure, providing valuable insights into the effectiveness of your campaigns. You can track the number of people who see your ad and analyze the actions they take afterward. This data allows you to optimize your car top advertising strategy, refine your targeting, and ensure that your campaigns align with your business goals. Car top advertising, whether it's Uber ads or other forms of car rooftop advertising, presents a game-changing opportunity for small businesses and startups. Its increased visibility, cost-effectiveness, mobility, memorable impressions, flexibility, and measurability make it a powerful marketing tool. If you're looking to amplify your brand's visibility and drive business growth, consider exploring car top advertising options. By harnessing the potential of car top ads, you can connect with a large audience on the move and elevate your business to new heights.

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FAQ

1. What is car top advertising?

Car top advertising is a form of outdoor advertising where advertisements are placed on the top of cars, often through digital billboards or signage. It's especially popular with rideshare services like Uber and Lyft.

2. Why should I consider car top advertising for my small business or startup?

Car top advertising provides several benefits including increased visibility, cost-effectiveness, mobility, memorable impressions, flexibility, and measurability. It can be a particularly effective marketing strategy for businesses with limited budgets.

3. How can car top advertising reach a wider audience?

The mobility of car top advertising allows your message to travel wherever the car goes, ensuring exposure to diverse geographical locations and demographics. Moreover, your ads can be seen by drivers, passengers, and pedestrians alike.

4. Is car top advertising only suitable for rideshare vehicles?

No, while rideshare vehicles have popularized car top advertising, this strategy can be employed by any vehicle. The key benefit is the mobility of the advertisement and the exposure it gets in various locations.

5. How can I measure the effectiveness of car top advertising?

Car top advertising is easily measurable. You can track the number of people who see your ad and analyze the actions they take afterward. This data allows you to refine your targeting and optimize your campaigns to align with your business goals.

Small Business Marketing
Out-Of-Home Advertising
Digital Out-Of-Home Advertising
Car Top Advertising

Ezgi Arslantay

Co-Founder at fucimo

Ezgi Arslantay is a marketing professional and entrepreneur with a diverse background in brand strategy, marketing management, and business development. As the co-founder of fucimo, she assists SMBs and startups to reach and buy media, and enables creators and media networks to increase monetization through innovative technology. Before co-founding fucimo, Ezgi navigated diverse roles in both rising startups and household brands. Follow her fucimo blog for the freshest insights as she explores the intersection of technology, advertising, and business.


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