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Real Estate Marketing: Ultimate Tactics for Agents

Unlock success in real estate marketing with this guide. Learn innovative strategies for real estate agent advertising, social media marketing, and more.

Published onJuly 5, 2023
Written byEzgi Arslantay
Timing7 min read

Welcome to a pioneering guide on real estate marketing in the dynamic world of 2023. This isn't just another blog post; it's a finely-tuned roadmap designed to navigate the evolving terrain of real estate marketing and advertising.Through the changing landscapes of technology and digital trends, this guide sets the course for real estate agents looking to optimize their marketing strategies in 2023 and beyond.

We recognize the swift transitions in the real estate sector, from traditional "flyers real estate" and "real estate postcards" to the latest in "real estate social media marketing" and "real estate agent advertising". This comprehensive guide embraces these shifts, offering strategies that harmonize enduring techniques with modern, tech-driven methodologies.

As we delve into cutting-edge tactics like AI integration, drone photography, podcast advertising, and more, this guide provides real estate agents and realtors a robust toolkit to stand out in the cluttered marketing space.

Whether you're looking to spruce up your "real estate agent marketing" or searching for the ideal "real estate marketing agency", this guide is designed to cater to your unique needs. Our aim? To spark innovation, encourage adaptability, and inspire you to redefine your real estate marketing journey.

So, are you ready to take your real estate marketing to new heights and carve out a niche in this digital era? Let's start exploring!

In today's competitive real estate landscape, it's crucial for agents to implement a comprehensive marketing strategy that blends traditional methods, digital marketing, and innovative approaches. Whether you're a seasoned professional or just starting, understanding and effectively utilizing these marketing tools can make a world of difference.

A recent study by the National Association of REALTORS® underscores the significance of technology in real estate marketing. It reveals how real estate professionals are increasingly using websites, social media platforms, and advanced technologies to enhance their marketing efforts.

blue and white sign
blue and white sign

Embracing Technology in Real Estate Marketing

Digital technology has infiltrated every industry, and real estate is no exception. Let's explore the key technological strategies and their significance in the real estate marketing landscape.

1. Establish a Strong Online Presence: 

An impressive 70% of broker/broker associates and 69% of sales agents already have a website. This statistic emphasizes the importance of a website as your digital real estate storefront. It serves as the primary point of contact where potential clients can access comprehensive information about your services, listings, and professional experience. Importantly, ensure your website is optimized for mobile use, given the prevalence of mobile device usage in today's tech-driven society.

2. Harness the Power of Social Media: 

The NAR report highlighted the extensive usage of Facebook (74%) and LinkedIn (56%) among REALTORS® for professional purposes. Social media marketing serves multiple purposes in real estate, from relationship-building and showcasing properties to branding. These platforms enable you to interact with your audience in real-time, answer their queries, and gain insights into their preferences.

3. Utilize Advanced Tools: 

Advanced technological tools like drones and chatbots have revolutionized real estate marketing. Drones provide a unique perspective of properties, offering potential buyers an immersive virtual tour. The report shows that a significant percentage (36%) of agents using drones hire professionals for this purpose. In parallel, chatbots offer real-time engagement, answering common inquiries instantly and ensuring your clients feel heard and supported around the clock.

Traditional Real Estate Marketing Strategies

The rise of digital marketing hasn't nullified the significance of traditional real estate marketing strategies. When combined with digital efforts, these methods can cater to a diverse audience and strengthen your marketing approach.

1. Leverage Print Advertising:

Print media such as real estate postcards and flyers have retained their effectiveness over the years. They can help reach local markets and demographic groups who might not be as tech-savvy. Moreover, tangible materials add a personal touch, reinforcing your brand recall.

2. Network and Partner Locally:

Community engagement is essential in real estate marketing. Partnering with local businesses or sponsoring local events can solidify your presence within the community. This strategy not only aids in gaining exposure but also builds trust, a critical factor in the real estate business.

3. Leverage Word-of-Mouth: 

Personal recommendations carry significant weight. Encourage satisfied clients to spread the word about your services. Real estate agents can also use testimonials on their websites and social media profiles to demonstrate their credibility.

4. Utilize Direct Mail Campaigns:

Despite being considered an 'old-school' approach, direct mail campaigns hold their charm. They add a personalized touch to your marketing strategy and help you connect with potential clients on a more personal level.

5. Generate Leads

Lead generation is pivotal in creating lucrative opportunities within the real estate realm, acting as the bridge between prospective buyers and real estate professionals. It’s not merely a process to compile prospects; it’s a strategic approach to initiate sustaining dialogues and nurture relationships with individuals who exhibit genuine interest in property acquisition. Lead generation is pivotal, whether realized through SEO practices, compelling content, social media interaction, or innovative technological solutions, with a primary aim to enhance traffic and convert inquiries into tangible leads. A meticulous and robust lead generation strategy ensures a consistent flow of valuable prospects, fortifying the sustainability of your real estate venture in the fluctuating market environment of 2023. Incorporating a balanced mix of modern and conventional lead generation techniques can augment your reach and cultivate a varied and extensive clientele, unfolding distinct pathways for development and prosperity.

Real Estate Marketing MethodEffectivenessBest For
Personal Agent WebsitesHighOnline property searchers, potential buyers
Social Media Marketing (Facebook, LinkedIn)HighEngaging local communities, showcasing properties
Print Advertising (Postcards, Flyers)MediumLocal real estate markets, open house invitations
Local Networking & PartnershipsHighBuilding reputation, referral opportunities
Client TestimonialsHighBuilding trust, showcasing success stories
Direct Mail CampaignsMediumLocal property owners, prospective sellers
Real Estate PodcastsMediumEducating clients, generating leads
Live Streaming (Virtual Open Houses)HighRemote buyers, pandemic-safe viewings
Virtual Staging SoftwareHighEnhancing online property listings, attracting buyers
Hyperlocal Advertising (WNDW, Car top advertising)MediumTargeting specific neighborhoods or communities
a red brick house with a sold sign in front of it
a red brick house with a sold sign in front of it

Innovative Real Estate Marketing Ideas

To stay ahead in the competitive real estate industry, agents need to continually innovate. Here are some modern marketing strategies that can set you apart:

  • 1. Start a Podcast: Starting a real estate-focused podcast allows you to reach out to a wider audience, share industry insights, discuss market trends, and establish yourself as a thought leader in the field.

  • 2. Leverage Social Media Tools: Platforms like Instagram offer features such as contests, polls, and Q&As to engage your audience. They also provide valuable insights into customer preferences and behaviors, helping you refine your marketing approach.

  • 3. Try Live Streaming: Live streaming allows you to conduct virtual property tours, host Q&A sessions, and offer real-time insights into your business. It also creates a platform for instant interaction with potential clients.

  • 4. Invest in Virtual Staging Software: Virtual staging helps potential buyers visualize properties better. It's cost-effective and provides a convenient way to showcase property potential without the need for physical staging.

  • 5. Use Hyperlocal Advertising: Hyperlocal ad networks such as WNDW or car top advertising can help target potential clients in specific locations. They deliver precise messaging to your audience, making your marketing strategy more efficient and effective.

In conclusion, an effective real estate marketing strategy is a blend of traditional, digital, and innovative marketing techniques. Staying flexible, continuously learning, and adapting to the changing landscape of the real estate industry is key to achieving success in your marketing endeavors. Happy marketing!


Q1: What is the importance of having a personal agent website in real estate marketing?
A personal agent website serves as a hub for your digital presence. It's where potential clients can learn more about you, the services you offer, and view your current property listings. It can help establish your brand, improve your professional image, and enhance your visibility on search engines.

Q2: How can social media be used effectively for real estate marketing?
Social media platforms like Facebook and LinkedIn are excellent tools for real estate agents. They can be used to showcase property listings, share customer testimonials, post engaging content about the local community, and interact directly with followers. Regular posting can keep you top-of-mind for when your followers are ready to buy or sell their homes.

Q3: What is the role of print advertising in real estate marketing?
Despite the growing digital trend, print advertising, like postcards and flyers, still plays a significant role in real estate marketing, especially in local markets. They're ideal for sending targeted messages, such as open house invitations or just sold notifications, to specific neighborhoods.

Q4: How effective is virtual staging for real estate marketing?
Virtual staging can be an incredibly effective tool in real estate marketing. It allows agents to enhance property photos by adding furniture and decor digitally, making vacant homes appear more inviting. This can help prospective buyers visualize the property's potential and can be a cost-effective alternative to traditional staging.

Q5: How can I leverage podcasts for my real estate business?
Podcasts are becoming increasingly popular in various industries, including real estate. They can be a platform for sharing market insights, interviewing industry experts, and providing home buying or selling tips. Regular podcast episodes can establish you as a thought leader in your market and attract potential clients.

Q6: What is hyperlocal advertising in real estate?
Hyperlocal advertising refers to marketing efforts that target a highly specific local area. This can involve tactics like neighborhood mail-outs, sponsoring local events, or advertising on local platforms like WNDW. It's an effective strategy for real estate agents to connect with potential clients in their service areas.

Small Business Marketing
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Ezgi Arslantay

Co-Founder & CEO at fucimo

Ezgi Arslantay is a marketing professional and entrepreneur with a diverse background in brand strategy, marketing management, and business development. As the co-founder of fucimo, she assists SMBs and startups to reach and buy media, and enables creators and media networks to increase monetization through innovative technology. Before co-founding fucimo, Ezgi navigated diverse roles in both rising startups and household brands. Follow her fucimo blog for the freshest insights as she explores the intersection of technology, advertising, and business.

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